SIMILAC HMO ACTIVATION IN MT

INFORMATION

CLIENT: ABBOTT

GENERAL INFORMATION: Push sales activation – Support for launching New Similac HMO campaign

When: Jul 2018 - Aug 2018

Scale: 26 stores/ 2 key cities (HN & HCM)

Channel: Mom & baby stores

SIMILAC HMO ACTIVATION IN MT

- Build awareness for new Similac with HMO.

- Limited space for activation, low traffic.

- Consumer’s behavior: Prefer imported products.

- Deal with bad whether conditions.

OUTCOMES

- Reached 105% traffic, reach 150% moms compared to plan

- 1.000+ stories told on media

SIMILAC HMO ACTIVATION IN MT

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