Sendo - Birthday Roadshow & Activation

Sendo - Birthday
Roadshow & Activation

INFORMATION

Client: Sendo

General Information: Raise engagement, push sales volume by roadshow & activation of Sen Do Birthday Event


Location: HCM & HN

Timeline: Jun 2019"

Sendo - Birthday Roadshow & Activation

- Build awareness for new Similac with HMO.

- Limited space for activation, low traffic.

- Consumer’s behavior: Prefer imported products.

- Deal with bad whether conditions.

OUTCOMES

Finally, the campaign achieved:

- 150+ samples directly tried at booth everyday

- 1.000+ children waited for their turn to play at booth


Sendo - Birthday Roadshow & Activation

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