Robotic POP Display – A next level of In-store Marketing

With the development of modern technology today, the application of technology in daily activities has become popular as an indispensable part of life. In particular, Robotic POP Display technology has been applied in many aspects of life. And of course, brand activation can certainly not miss this attractive technology.

Marketers are always willing to invest more in POP Display (Point-Of-Purchase Display), from the traditional way with marketing staff (PG – PB) using printed products (Cardboard POP) – to Digital Display with LCD Screen and now a whole new upgrade – Display at POP using ROBOT (ROBOTIC POP Display) technology.

Traditional Cardboard POP Display

Displaying at the point of sale using ROBOT technology (ROBOTIC POP Display) has been on the market since 2020. This modern technology has many “cool” ways to not bring experiences, but emotions to making an “unfamiliar impression” on shoppers.

Just imagine, if you are walking in a supermarket, suddenly there is a sound of solicitation coming from nearby, but no boy or girl appears, and a song with a lovely melody playing, then a robotic arm outstretched with an attractive product. Are you going to stop right away and be curious about it?

With this technology, the synchronization from sounds, images, lights, action, and also data will help optimize the product introduction process and save necessary costs. Especially during the past epidemic season, when social distancing is such a big challenge for marketers, the application of this technology will solve the problem of personnel and limit human contact compared to the traditional way.

Currently, Robotic POP Display technology has been used by big brands in their marketing activities such as Coca-Cola, P&G, Unilever, Johnson & Johnson…

Here is an interesting example of a unique and creative in-store brand activation activity. Maggi surprised its customers with a singing soup pot that lifted the lid to the beat of the music. You heard it right, not a girl, nor a cartoon character like in the typical Disney movies, but a pot singing catchy tunes. It all started as a simple creative idea, but Robotic POP Display brought the product to life and familiar to the shoppers.

*This article uses images from many sources on internet and information from TOKINOMO