Brand Value

October 2, 1995: THE ESTABLISHMENT

MSV was born under the name Vietnam Market Research Company Limited (referred to as MSV), considered the first Below-The-Line marketing service company in Vietnam with a list of loyal customers: Procter & Gamble Vietnam (P&G VN); P&G Philippines; P&G China. We have been involved in the execution of projects for brands: Tide, Pantene, Head & Shoulders; Pampers; Whisper, Safeguard. Key marketing services: Door To Door Sampling and Product testing, capable of implementing over 60 provinces in Vietnam.

2000 -2003: STRATEGIC PARTNER WITH LEO BURNETT VIETNAM AND MAJOR GROUP MSV

became a strategic partner with Leo Burnett Vietnam and became a partner of many large corporations: P&G, Dutch Lady, Mar, MobiFone, Nestlé with their sub-brands: YoMost, Dutch Lady, Nestle, Pedigree, M&M. During this time, MSV still occupied key services such as Sampling, Activation, Roadshow, Event.

2002 – 2012: RESTRUCTURING WITH THE REGISTERED NAME MSV MARKET

Development Limited Company. During this period, MSV renewed the method of interactive communication for the right target audience. Streamlining both traditional and digital marketing tools at the same time, and expanding service chains to PR, CRM, and creative design. Diversify customers: Nestlé, Unilever, Pepsi, BAT, Sony Mobile, Mar, Nivea, United Pharma, Marsan, IDP, Unicharm, Friesland Campina, Bayer. Implementing several successful projects for typical brands: MAGGI, OMO, Sunsilk, Clear, Ponds, 555, Pepsi, Mirinda, M&M, Pedigree, Nutroplex, G7, Anlene, Diana, Saigon Beer, Abbott.

2013 –  Now

Since 2013 MSV changed its position to support the following modern integrated media company Below-the-line. MSV focuses on designing service packs for sales-driven communication problems by integrating Below-the-line marketing tools that apply technology to improve communication efficiency and project management and qualification. In our services, MSV targets brand-target interactions with real and virtual interactions with brand ambassadors and digital media.

MSV logo – humanistic philosophy in business and management

MSV logo is a synchronous combination of many words “HUMAN”. That is representative of the business philosophy of MSV: HUMANITY. Derived from the word 人 (HUMAN) in ancient Chinese, the word “HUMAN” of MSV has been stylized to become a modern and dynamic character. MSV logo has many colors but below the arrangement is very harmonious and vivid. Each color is a personality with a different forte. The main color tone is orange, symbolizing the humanistic philosophy in business and operating activities. The four colors represent four continents, expressing the meaning that MSV respects all cultures from different nationalities. The combination of such human characters and harmonious colors has created a united, dynamic, creative, and humane MSV team.

THE “EVERYONE MATTERS” PHILOSOPHY

The harmonious combination of letters and colors in the MSV logo represents the connection and resonance strength of each individual to create a collective strength. “Everyone” indicates that MSV wants to emphasize the “human” element in MSV. Each person has each personality, each culture but must be respected and encouraged to promote, just that that personality and culture do not affect the development of other individuals and collectives. MSV believes that each individual must be compatible with others to work towards a common goal where all parties can benefit. “Matters” is the lifestyle and behavior of all members of the human-human relationship, including colleagues, customers, consumers, suppliers, and the local government.
At MSV, everyone is aware of the philosophy of “everyone matters” – people need to be respected working together for the common good is also their benefit.

Humanity

Aiming for beauty in dealing with everyone, anytime, anywhere. It is caring, caring, sharing, listening, and understanding. In business, MSV must understand customers’ personalities, instill customer company culture, product benefits, and core values of customer brand positioning. MSV is always interested in the interests of individuals, companies, and brands. MSV focuses on relationships that arise with consumers, retailers, and regulators in the region where MSV conducts marketing activities for customers. MSV prevents bureaucracy and harassment inside the company and outside when dealing.

Integrity

Towards honesty and transparency in business. MSV says no to corruption in management and business transactions with customers. The quotation is created by two factors: the market price and the agency’s value-added. MSV cares for customers with the quality of service that contributes to career advancement and personal position in the labor market. MSV’s financial management division is the customer’s eyes and eyes to supervise the use and exploitation of customers’ capital safely and effectively. MSV’s customer service staff is the customer representative at the facility to oversee project implementation as committed in the contract.

Teamwork

Towards teamwork in the same team. Each one is on a mission to aim for project quality and customer satisfaction. A company management system is an indispensable part of the project team for marketing activities to best meet customer expectations. Completing assigned tasks, willing to support others when conditions, the consensus in thinking, consistency in companionship are the qualities that make up the teamwork value of MSV.

Innovation

MSV’s long history means nothing if it doesn’t create long-term value for the customer. “Everyone Matters” is the foundation of the innovation culture. Everyone is free to think and to express their views freely. This person’s idea is the opening premise for the initiative from others. BOM forums and rooms are always open to welcome all comments from each person. The project design was developed from collective ideas and ideas on a separate MSV process. After completing the project, listening to the client’s comments for good service quality is always a must. The marketing environment is changing at breakneck speed, the old-style marketing communication platform is being eliminated. MSV has always been a pioneer in innovating communication methods and marketing management by applying new technology that is suitable for Below-the-line’s characteristics and is user-friendly. Realizing that change is inevitable, MSV is always a pioneer in bringing new marketing perspectives into its service package. In 2013, MSV held the first international seminar on the topic of shopper marketing. MSV always proposes contemporary consumer-oriented solutions that are based on consumer cooperation that are relevant to their culture and better serve the media’s spiritual interests.

• Project management & technology application

• Local government relations.

• Financial resources

MSV was established in 1995 – the first BTL marketing company in Vietnam.
MSV’s milestones make no sense if it doesn’t create long-term value for the clients. This value is guaranteed through the following criteria:
1) Good deal with marketing and sales issues for clients.
2) Friendly, interactive communication, easy to convince.
3) Selling is the goal, brand is the means.
4) Reinforce brand positioning, trigger, and resonate media in the brand’s 360-degree marketing campaign by: – Understand customers’ brands. – Creativity on the same media platform and brand positioning. – Making a difference within BTL but still in harmony with the overall brand action.