CLIENT: ABBOTT
GENERAL INFORMATION: Push sales activation – Support for launching New Similac HMO campaign
When: Jul 2018 - Aug 2018
Scale: 26 stores/ 2 key cities (HN & HCM)
Channel: Mom & baby stores
- Build awareness for new Similac with HMO.
- Limited space for activation, low traffic.
- Consumer’s behavior: Prefer imported products.
- Deal with bad whether conditions.
- Reached 105% traffic, reach 150% moms compared to plan
- 1.000+ stories told on media
