Client: Sendo
General Information: Raise engagement, push sales volume by roadshow & activation of Sen Do Birthday Event
Location: HCM & HN
Timeline: Jun 2019"
- Build awareness for new Similac with HMO.
- Limited space for activation, low traffic.
- Consumer’s behavior: Prefer imported products.
- Deal with bad whether conditions.
Finally, the campaign achieved:
- 150+ samples directly tried at booth everyday
- 1.000+ children waited for their turn to play at booth
