CLIENT: Nestle
GENERAL INFORMATION: Build awareness and trial
Location: HCM
Timeline: Dec 2018, Jan 2019
- Recruited SP from diverse resource of HR.
- Recruited big quantity qualified SP for the campaign.
- Well recruitment & training for SP: Good appearance, good knowledge of beer market
After the campaign:
- Achieved 201% kpi compared to plan
- 12.000+ samples delivered
